Two Wives. One Mission.
Zero Tolerance for Squandered Potential.
We're Jennie + Meredyth Mustafa-Julock — as in the humans and the business name — and we're here to help people with impatient ambition stop playing small and start making things happen.
Our Story
...in a teeny-tiny nutshell.
It all started in college
Picture it: 1997. The RENT soundtrack blasting, questionable fashion choices everywhere, and two college students falling head-over-heels in love at Flagler College. That was us. We've been inseparable ever since, through every twist, turn, career pivot, and ridiculous adventure. We've even married each other a couple times now (thanks, marriage equality!).
Two worlds collided
Jennie spent 18+ years as a professional coach, speaker, and author, running solo as Coach Jennie. Meanwhile, Meredyth was revolutionizing education as a special educator and Assistant Principal. When Meredyth joined the biz in 2021, everything clicked. Her expertise in adult learning and borderline obsessive love for systems proved to be the missing puzzle piece.
Life on the open road
Today, we're digital nomads living full-time in our 28' Airstream (the bougie Pottery Barn Edition, because that's how we roll). We pretty much chase 70° weather across North America, proving you can make things happen from anywhere with decent wifi service. Our unconventional lifestyle fuels our unconventional approach to helping you achieve more.
Jennie
The Talent | Founder
With 18+ years as a professional coach, speaker and author, Jennie has a gift for digging deep, cutting through BS, and helping people tap into their hidden potential—all with zero fluff and loads of humor.
Meredyth
The Brains | CEO
Drawing from 20+ years in education as both a special educator and Assistant Principal, Meredyth brings her expert eye for systems and adult learning to everything we create. She's the tactical genius behind our strategic vision.
Sadie
Chief Cuteness Officer | CCO
Sadie is our adorable four-pound pup who doesn't actually add any tangible value to the biz, but we trust she'll find a way soon. She's currently accepting applications for pen paw pals.
What We Stand For
Fair warning: these aren't your typical feel-good coaching mantras.
These are the hard-won truths that guide everything we do.
Your potential isn't a someday thing
That voice in your head saying "not yet" or "maybe when..."? That's not wisdom speaking — that's fear dressed up in a practical pantsuit. Your dreams aren't getting any younger, and neither are you.
Your inner critic is full of it
We've named her Hilda, and she's got to go. That voice telling you you're not ready, not qualified, not whatever enough? She's designed to keep you safe and small. But our friend, you weren't built for safe and small.
Support shouldn't come with a side of BS
No trust falls. No manifestation journals. No "just believe in yourself" fluff. We're here to offer real strategies, honest feedback, and occasional cathartic shoves as needed.
Your impatient ambition is a superpower
That fire in your belly that makes you want more? That urgency that has you dreaming bigger? Stop apologizing for it. We love that part of you! Let's use it to make things matter.
Ready to make things happen?
Whether you're dreaming of massive change or just trying to get through your to-do list, we've got your back. Let's turn those "someday" dreams into "right now" reality.